Steps for starting a project
- Initial discussion to understand goals and scope
- Contract/licensing agreement with schedule set and number of revisions defined
- Kick‑off meeting to review details if needed
- Check‑ins at an agreed schedule depending on project scope
- Final deliverable produced and reviewed against agreed expectations
For illustration, the phases typically include:
- Concept exploration — developing ideas and directions to establish the visual approach
- Sketch — rough drawings to test composition and flow while gathering the relevant research. This is the stage for clients to raise any major changes, as we are identifying and resolving the unknowns
- Drawing / composition block‑in (mockup) — laying out structure and key elements for review
- Value and color process — building depth, tone, and palette to refine the image
- Detailed render — producing the final polished artwork, ready for delivery
Collaboration practices
We thrive on a collaborative process, getting to know our clients and exploring image discovery together. Our goal is to guide you toward a final result you’ll be happy with — steering away from fruitless timesinks while sharing in the excitement of your project. We research deep into your domain to uncover details and creative moves that make the deliverable stand out.
Timelines and expectations
We take on both lean, fast projects and longer discovery‑driven collaborations, shaped by client needs. Expectations are defined at the initial discussion, and all work proceeds within the agreed budget.
Ensuring accuracy and clarity
Our practice is grounded in the discipline of medical illustration, where precision and clarity are essential. We apply the same rigor to every project:
- Careful research and verification of source material
- Clear visual communication tailored to the intended audience
- Iterative review to ensure details are correct and presentation is unambiguous
This commitment helps us deliver work that is both accurate and compelling.